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Tips to Convert Your Google AdWords Traffic

Written by Ritwik Ruia Monday, 14 March 2016 12:24
Searchers reach your landing page after clicking your Ad on Google. This landing page is where you have control over what your users see and experience, and so, this is where you must incite a Call-to-action from your visitor – whether an enquiry form submission, a newsletter signup, a phone…

How to make your Content Marketing Strategy more effective

Written by Ritwik Ruia Thursday, 05 November 2015 05:41
  You might be publishing content that is well written and actually useful to visitors, but if your overall digital content marketing strategy isn’t defined and executed in the right manner, your content won’t be as visible as it should. There are many content marketing tools available that help you… Wins Innovation Challenge in India!

Written by Ritwik Ruia Wednesday, 21 October 2015 08:47
We’re extremely proud to announce that has selected as 1 of 12 winners of the Innovation Challenge in the migrant category in India. is an online platform connecting unskilled & semi-skilled job seekers with employers in India – a noble initiative conceptualized by Mrs. Meenakshi Gupta Jain.…

Beginner’s Guide - Facebook Ads Conversion

Written by Ritwik Ruia Friday, 11 September 2015 08:47
If Facebook were a country, it would have the largest population in the world. It’s difficult to avoid a platform that has such an extensive reach. The icing? The inhabitants are profiled and targetable. You can broadcast your message to a subset of the population based on criteria defined by…

5 Kinds Of Travel & Entertainment Expense Management Hurdles

Written by Ritwik Ruia Wednesday, 09 September 2015 11:20
Whether looking for new business opportunities or servicing existing clients and stakeholders, as a company, you’re going to have to travel to maintain and grow your business. Business travel is an important facet of corporate existence, and any travel itinerary will by default incur business expenses. However, most organisations still…

Website Migration Checklist

Written by Ritwik Ruia Monday, 24 August 2015 09:36
If you find yourself having to migrate your website – maybe your platform is out-dated and you figure why not restructure while upgrading, or perhaps your current web host isn’t performing up to expectations – you might wonder how the shift will impact your site’s credibility with search engines. What…