CValue was initiated based on the conviction that the website’s underlying platform would be powerful and robust. Also, the founders promised agility in functional changes. As the e-commerce space evolved and morphed, they wanted CValue to change with it, and quickly.
The challenge for CValue was figuring out how to glow in an already bright area. Entering the consumer e-commerce space in India today is tricky. Long established players dominate the top search engine spots for thousands of keywords, and they’ve been running massive online and offline ad campaigns for a while now.
Category: Digital Marketing
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