Social Media Marketing, also known as Social Media Management or Social Media Optimization, is the use of social networks by companies and brands to reach out to and engage both potential and existing consumers.
Social media allows companies to generate buzz about their brands, events, products and services, and is unique in that it enables interaction throughout the consumer research and decision journey. Social media engagements promote brand recall, since news updates, event happenings, deals and promotions etc. can be pushed to prospective users.
Arguably, one of the surest ways people become interested in your offerings are through peer recommendations and feedback. You can actually see this taking place on social networks, and can even put into practice strategies that drive testimonials and positive review, converting regular users into your very own evangelists.
In recent times, Social Media Marketing has gained increased importance even from a Search Engine Optimization (SEO) point of view, since social media signals now carry a lot of weight in determining a website’s overall search rankings. Every time a social network user links to your website via a mention, share or ‘like’, you gain credibility.
Paid advertising on social networks can also be very fruitful because of the level to which you can segregate and target your audience. You can define your target based on demographics like age, location, interests, job titles, etc. which drastically affect the performance of your campaigns.
As part of our Social Media Management Services, we undertake a wide range of activities, some of which are:
Social Media Strategy
Social Media Marketing is not a one size fits all offering. It is imperative to understand each client’s unique objectives, tone of ‘voice’, brand/product/service positioning and alignment, and target audience. It also isn’t necessary that each and every social network will apply to your strategy. A B2B offering might have little to no relevance on a predominantly B2C platform like Facebook.
Account & profile setups
Use of social media can become incredibly fragmented if the initial setup is not done in a holistic, procedural way. Logins get misplaced, accounts duplicated, redundant content is made live. Managing these accounts also tends to become haphazard without a proper process in place for tracking ongoing interactions and campaigns. We ensure this doesn’t happen and your social profiles are set up in an integrated manner.
We specialize in setting up paid campaigns to get the most out of each unique social network. Branding, visibility, reputation management and sales conversions are some of the different objectives paid campaigns might have, so each campaign must be tailored accordingly.
This involves measuring the success and status of your competitor campaigns, and benchmarking against them. In any competitive space, it becomes important to keep track of what your competitors are doing, so you can evolve and align your own strategy accordingly.
Analytics & Insights
We measure how your campaigns are performing, how your spends compare to your goals being met, which content updates are proving to be the most effective, how many people are mentioning your company and sharing with their contacts, etc. The insights gleaned from these analytics help you tailor and optimize future marketing and sales efforts, both online and offline.
This is just a partial list of the myriad activities that go into Social Media Marketing/Management. Do get in touch with us to find out more about how we can help you!