Blog - General Data

What is Programmatic Advertising?

Written by Ritwik Ruia Tuesday, 26 March 2019 06:31
Programmatic Advertising is touted to be the next big shift in online advertising. It is the process of purchasing ad space via automated software that relies on complex algorithms, enabling accurate audience targeting and ad personalization to generate better conversions on ad spends. Programmatic Advertising in general refers to “programmatic…

How To Drive More Visitors To Your Hotel With Digital Marketing

Written by Ritwik Ruia Monday, 11 March 2019 06:36
Digital Marketing activities are crucial for companies from the hospitality sector, whether their objectives are B2B or B2C. By Employing a combination of paid and organic digital marketing activities, you can build your brand, engage your audience, increase online traffic and optimize conversions – whether signups, enquiries or direct sales.…
General Data: All In One Solution For Your Data Management Needs According to research, filing a single file requires 5 minutes on an average. This average time doesn’t take into account time spent on document search and its retrieval. Spending time on printing and storing paper documents is hugely wasteful…

The Big Question: How long before my site ranks on Google Search

Written by Ritwik Ruia Friday, 02 November 2018 06:15
This is of course one of the first and most important questions any client we pitch our Digital Marketing - and in particular Search Engine Optimization services – to asks us. Luckily, The Website Group, in association with ahrefs, have put together empirical data, which is in line with our…
With the General Data Protection Regulation (GDPR) coming into effect on the 25th of May 2018 in the European Union, many Indian startups and enterprises have been left wondering whether General Data Protection Regulation (GDPR) is going to have any impact on organisations outside European Union(EU). Here’s a brief guide…

Google confirms ad-blocking in Chrome

Written by Ritwik Ruia Monday, 12 March 2018 13:24
Chrome ceased showing ads on websites that display non-compliant ad experiences beginning February 15. Experiences such as full-page interstitials, automatic sound and flashing ads are all on the list of banned ad types. Ad Experiences Report Site owners can access a review of their site’s ad experiences in the Ad…

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