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How the AIDA+S Model Applies to Digital Marketing in 2017

Written by Ritwik Ruia Thursday, 27 July 2017 09:29
Developed during the 19th century, AIDA – an acronym for Attention, Interest, Desire & Action – is a mantra that’s been widely adopted by the marketing & advertising industry. Over time, AIDA evolved into AIDAS, with the ‘S’ denoting ‘Satisfaction’. AIDAS outlines the steps a customer goes through when purchasing…

How much does Page Load Speed Really Affect Your Website?

Written by Ritwik Ruia Friday, 09 September 2016 10:49
We've known for a while now that search engines like Google take Website Load Speed into consideration when displaying search results. They've even openly discussed the topic in various videos and blog posts. Hobo recently published an excellent article that broke down the effect of Page Load Speed in detail,…

Zento Expense Management Solution Featured on Financesonline

Written by Ritwik Ruia Monday, 25 July 2016 05:27
Zento, our Employee Expense Management Solution for businesses, was recently listed on FinancesOnline is an independent review & comparison platform for B2B, SaaS & Financial Software solutions. See our listing at:
While Google Analytics (GA) provides a lot of standard metrics related to how your website is accessed and used, it also has dedicated sections related to E-Commerce tracking. With metrics like product performance, sales performance and customized goal tracking (like 'add to cart' and 'conversions'), GA is a vital platform…

6 Digital Marketing Metrics That Aren't as Useful as They Used to be

Written by Ritwik Ruia Thursday, 30 June 2016 09:16
“This is how it is supposed to be”, while a credible stance on many topics, doesn't really apply to Digital Marketing analytics & reports. Digital Marketing is still in a state of flux. As advertising & discovery platforms like Google Search, Google AdWords, Facebook Advertising change & evolve, metrics we…

Unlocking Value in Digital Documents

Written by Ritwik Ruia Tuesday, 12 April 2016 04:59
Digitization has been the focal point of the India story over the past 2 years – having been heavily propagated by Prime Minister Narendra Modi under the Digital India banner. For businesses, converting physical documents into digital files and then managing all that business data using a Document Management System…