Google confirms ad-blocking in Chrome

Written by Ritwik Ruia Monday, 12 March 2018 13:24
Chrome ceased showing ads on websites that display non-compliant ad experiences beginning February 15. Experiences such as full-page interstitials, automatic sound and flashing ads are all on the list of banned ad types. Ad Experiences Report Site owners can access a review of their site’s ad experiences in the Ad…

How the AIDA+S Model Applies to Digital Marketing in 2017

Written by Ritwik Ruia Thursday, 27 July 2017 09:29
Developed during the 19th century, AIDA – an acronym for Attention, Interest, Desire & Action – is a mantra that’s been widely adopted by the marketing & advertising industry. Over time, AIDA evolved into AIDAS, with the ‘S’ denoting ‘Satisfaction’. AIDAS outlines the steps a customer goes through when purchasing…
While Google Analytics (GA) provides a lot of standard metrics related to how your website is accessed and used, it also has dedicated sections related to E-Commerce tracking. With metrics like product performance, sales performance and customized goal tracking (like 'add to cart' and 'conversions'), GA is a vital platform…

6 Digital Marketing Metrics That Aren't as Useful as They Used to be

Written by Ritwik Ruia Thursday, 30 June 2016 09:16
“This is how it is supposed to be”, while a credible stance on many topics, doesn't really apply to Digital Marketing analytics & reports. Digital Marketing is still in a state of flux. As advertising & discovery platforms like Google Search, Google AdWords, Facebook Advertising change & evolve, metrics we…

Tips to Convert Your Google AdWords Traffic

Written by Ritwik Ruia Monday, 14 March 2016 12:24
Searchers reach your landing page after clicking your Ad on Google. This landing page is where you have control over what your users see and experience, and so, this is where you must incite a Call-to-action from your visitor – whether an enquiry form submission, a newsletter signup, a phone…

How to make your Content Marketing Strategy more effective

Written by Ritwik Ruia Thursday, 05 November 2015 05:41
  You might be publishing content that is well written and actually useful to visitors, but if your overall digital content marketing strategy isn’t defined and executed in the right manner, your content won’t be as visible as it should. There are many content marketing tools available that help you…
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