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Search Engine Marketing - SEM

Search Engine Marketing (SEM) / Paid Search Campaigns / Pay-per-click (PPC) campaigns / Paid Media Marketing Campaigns

When you perform a search on search engines like Google, Bing, etc., the first few results you see are Paid Search Advertisements. These differ from regular search results in that Google uses an auction-system to ‘sell’ these top search-ranking spots to advertisers. The chances of your brand/product/service/ website being visited by searchers increases exponentially if your website is placed on these top search results.

Paid Media Marketing at General Data P. Ltd. constitutes objective-driven advertising campaigns on a selected mix of paid marketing platforms, right from search marketing platforms like Google AdWords, Bing Ads etc. to media buying on different websites & content networks, ads on social platforms like Facebook, Twitter, YouTube, Gmail Sponsored Promotions, E-commerce marketing via Dynamic Ads, Product List Ads and a lot more.

Depending on the stage of your site’s digital presence as well as end goals – such as sales, conversions, visibility, – General Data's Google AdWords certified and Analytics qualified experts will outline & execute a comprehensive paid media strategy for you as required.

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