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Guide to Top 15 Google Ranking Factors To Optimize For Best SEO Results

Written by Ritwik Ruia Tuesday, 20 September 2022 15:12
Ever wondered how many SEO factors do search engines like Google take into account while ranking websites? There are an astounding 200+ Google ranking factors under the sun that can be optimized for improving the visibility and utility of a website. But tweaking all of them is futile as many…

Google Customer Reviews: The Ultimate Guide To Why It Matters

Written by Ritwik Ruia Saturday, 20 March 2021 13:58
Reviews establish trustworthiness of a business and its products & services and also indicate credibility when people see your listings on search engines like Google as well as aggregators and marketplaces like Amazon. Fierce competition has kept e-commerce businesses on their toes to stay relevant in the market, carve a…

Guide To Optimize Your Content For Search Intent

Written by Ritwik Ruia Friday, 12 February 2021 14:41
An organization’s credibility strengthens when the information it provides online is relevant to the search queries of its consumers. Search queries of the users reflect their search intent. Keeping in mind the billions of searches performed on Google per day, a digital marketing agency reinforces a company’s brand & multiplies…

How To Land A Perfect Page Speed Score For Your Website

Written by Ritwik Ruia Thursday, 07 January 2021 11:53
Page speed for a website refers to the speed at which a web page loads in the browser. It can be defined in terms of either the ‘page load time’, which is the time taken by a page to fully display its content, or though ratings. For example, Google PageSpeed…

How To Use Schema Markup For Your Seo Strategy

Written by Ritwik Ruia Wednesday, 23 September 2020 13:08 – a collaboration between Google, Microsoft, Yahoo and Yandex – allows websites to correctly create and maintain structured data, which helps search engines contextualize their content better and serve this content in more meaningful ways as part of search results. Rich schema can lead to significant increases in click-throughs…

SEO Copywriting: Elements & Best Practices

Written by Ritwik Ruia Tuesday, 19 May 2020 10:46
SEO copywriters create content with two objectives in mind: Content should be valuable, compelling and useful in some way to the reader Content should build the credibility and ‘domain authority’ of the underlying domain for specific phrases, which is achieved by seeding the content with carefully researched search terms Search…