Blog - General Data

How To Use Schema Markup For Your Seo Strategy

Written by Ritwik Ruia Wednesday, 23 September 2020 13:08 – a collaboration between Google, Microsoft, Yahoo and Yandex – allows websites to correctly create and maintain structured data, which helps search engines contextualize their content better and serve this content in more meaningful ways as part of search results. Rich schema can lead to significant increases in click-throughs…

SEO Copywriting: Elements & Best Practices

Written by Ritwik Ruia Tuesday, 19 May 2020 10:46
SEO copywriters create content with two objectives in mind: Content should be valuable, compelling and useful in some way to the reader Content should build the credibility and ‘domain authority’ of the underlying domain for specific phrases, which is achieved by seeding the content with carefully researched search terms Search…

The Big Question: How long before my site ranks on Google Search

Written by Ritwik Ruia Friday, 02 November 2018 06:15
This is of course one of the first and most important questions any client we pitch our Digital Marketing - and in particular Search Engine Optimization services – to asks us. Luckily, The Website Group, in association with ahrefs, have put together empirical data, which is in line with our…

How Hyperlinks in Website Headers, Footers, Content & Navigation Impact SEO

Written by Ritwik Ruia Saturday, 03 February 2018 05:52
What are Internal & External links? Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In layman's terms, an internal link is one that points to another page on the same website. External Links are hyperlinks that point at…

Game-changing SEO Trends coming in 2018

Written by Ritwik Ruia Monday, 22 January 2018 08:46
‘70% of the links clicked on by search users are actually organic’, this stat highlights the amount of traffic & exposure your website can get by employing Search Engine Optimization. With over 200 factors comprising Google’s algorithm, SEO is complex yet scientific. The ever-dynamic nature of SEO makes it more…

Why Breadcrumb Navigation is Important for Your Site

Written by Ritwik Ruia Thursday, 30 November 2017 11:08
You might have heard the term ‘Breadcrumb Navigation’ and even seen it on many websites in the following manner: Breadcrumbs serve two purposes. From a visitor’s point of view, they visually help identify exactly where on the website they are. They also help search engines like Google better index your…
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