Blog - General Data

Why Breadcrumb Navigation is Important for Your Site

Written by Ritwik Ruia Thursday, 30 November 2017 11:08
You might have heard the term ‘Breadcrumb Navigation’ and even seen it on many websites in the following manner: Breadcrumbs serve two purposes. From a visitor’s point of view, they visually help identify exactly where on the website they are. They also help search engines like Google better index your…

How the AIDA+S Model Applies to Digital Marketing in 2017

Written by Ritwik Ruia Thursday, 27 July 2017 09:29
Developed during the 19th century, AIDA – an acronym for Attention, Interest, Desire & Action – is a mantra that’s been widely adopted by the marketing & advertising industry. Over time, AIDA evolved into AIDAS, with the ‘S’ denoting ‘Satisfaction’. AIDAS outlines the steps a customer goes through when purchasing…

How much does Page Load Speed Really Affect Your Website?

Written by Ritwik Ruia Friday, 09 September 2016 10:49
We've known for a while now that search engines like Google take Website Load Speed into consideration when displaying search results. They've even openly discussed the topic in various videos and blog posts. Hobo recently published an excellent article that broke down the effect of Page Load Speed in detail,…

Zento Expense Management Solution Featured on Financesonline

Written by Ritwik Ruia Monday, 25 July 2016 05:27
Zento, our Employee Expense Management Solution for businesses, was recently listed on FinancesOnline is an independent review & comparison platform for B2B, SaaS & Financial Software solutions. See our listing at:
While Google Analytics (GA) provides a lot of standard metrics related to how your website is accessed and used, it also has dedicated sections related to E-Commerce tracking. With metrics like product performance, sales performance and customized goal tracking (like 'add to cart' and 'conversions'), GA is a vital platform…

6 Digital Marketing Metrics That Aren't as Useful as They Used to be

Written by Ritwik Ruia Thursday, 30 June 2016 09:16
“This is how it is supposed to be”, while a credible stance on many topics, doesn't really apply to Digital Marketing analytics & reports. Digital Marketing is still in a state of flux. As advertising & discovery platforms like Google Search, Google AdWords, Facebook Advertising change & evolve, metrics we…