Blog - General Data

Helping Your Business Go Digital

Written by Ritwik Ruia Wednesday, 15 July 2020 07:15
The days are long gone when office spaces had to deal with rows upon rows of filing cabinets to store their paperwork containing business information. Document digitalization services have reduced the effort, space as well as the time needed to create information, store it, update it, and grant someone access…

Top 6 Reasons To Value Email Marketing Services During Covid-19

Written by Ritwik Ruia Tuesday, 14 July 2020 06:21
Businesses globally are adjusting with the impact of coronavirus, weathering the onslaught of pandemic induced lockdown in one form or the other. Brands are reallocating marketing budgets for the remaining year and email marketing companies & experts are busy reevaluating and reconfiguring new marketing strategies. With a surge like 44%…

Want It Or Not, #Hashtags Matter!

Written by Ritwik Ruia Saturday, 04 July 2020 13:48
It was in the summer of 2007 when Chris Messina, a web marketing specialist and an avid Twitter user, suggested to their team to use the “pound” or “hash” character to group related tweets. On 23 August 2007, hashtags came into existence & caught on across the platform. Twitter hyperlinked…

Digital Economy: Seizing The Benefits

Written by Ritwik Ruia Friday, 26 June 2020 17:43
An umbrella term for unifying diverse economic activities, ‘digital economy’ is sustained by online connections among people, businesses, processes, data & devices. It is a hyper-connected economy that utilizes Internet, mobile technology & IoT to connect businesses in the online, digital world. Digital economy has reshaped business structures, interactions, delivery…

SEO Copywriting: Elements & Best Practices

Written by Ritwik Ruia Tuesday, 19 May 2020 10:46
SEO copywriters create content with two objectives in mind: Content should be valuable, compelling and useful in some way to the reader Content should build the credibility and ‘domain authority’ of the underlying domain for specific phrases, which is achieved by seeding the content with carefully researched search terms Search…

Sure-fire Ways to Boost Website/Blog Traffic

Written by Ritwik Ruia Saturday, 07 March 2020 09:26
Digital world is here to stay and it is a platform to display your skills. You can have an amazing website or a Blog with unique content but if you don’t work hard to promote it as well it will not pick up traffic. SEO – Search Engine Optimization, SMM…