What is Programmatic Advertising?

Written by Ritwik Ruia Tuesday, 26 March 2019 06:31
Programmatic Advertising is touted to be the next big shift in online advertising. It is the process of purchasing ad space via automated software that relies on complex algorithms, enabling accurate audience targeting and ad personalization to generate better conversions on ad spends. Programmatic Advertising in general refers to “programmatic…

How To Drive More Visitors To Your Hotel With Digital Marketing

Written by Ritwik Ruia Monday, 11 March 2019 06:36
Digital Marketing activities are crucial for companies from the hospitality sector, whether their objectives are B2B or B2C. By Employing a combination of paid and organic digital marketing activities, you can build your brand, engage your audience, increase online traffic and optimize conversions – whether signups, enquiries or direct sales.…

Google confirms ad-blocking in Chrome

Written by Ritwik Ruia Monday, 12 March 2018 13:24
Chrome ceased showing ads on websites that display non-compliant ad experiences beginning February 15. Experiences such as full-page interstitials, automatic sound and flashing ads are all on the list of banned ad types. Ad Experiences Report Site owners can access a review of their site’s ad experiences in the Ad…

How the AIDA+S Model Applies to Digital Marketing in 2017

Written by Ritwik Ruia Thursday, 27 July 2017 09:29
Developed during the 19th century, AIDA – an acronym for Attention, Interest, Desire & Action – is a mantra that’s been widely adopted by the marketing & advertising industry. Over time, AIDA evolved into AIDAS, with the ‘S’ denoting ‘Satisfaction’. AIDAS outlines the steps a customer goes through when purchasing…
While Google Analytics (GA) provides a lot of standard metrics related to how your website is accessed and used, it also has dedicated sections related to E-Commerce tracking. With metrics like product performance, sales performance and customized goal tracking (like 'add to cart' and 'conversions'), GA is a vital platform…

6 Digital Marketing Metrics That Aren't as Useful as They Used to be

Written by Ritwik Ruia Thursday, 30 June 2016 09:16
“This is how it is supposed to be”, while a credible stance on many topics, doesn't really apply to Digital Marketing analytics & reports. Digital Marketing is still in a state of flux. As advertising & discovery platforms like Google Search, Google AdWords, Facebook Advertising change & evolve, metrics we…
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