6 Digital Marketing Metrics That Aren't as Useful as They Used to be

Written by Ritwik Ruia Thursday, 30 June 2016 09:16
“This is how it is supposed to be”, while a credible stance on many topics, doesn't really apply to Digital Marketing analytics & reports. Digital Marketing is still in a state of flux. As advertising & discovery platforms like Google Search, Google AdWords, Facebook Advertising change & evolve, metrics we…

Tips to Convert Your Google AdWords Traffic

Written by Ritwik Ruia Monday, 14 March 2016 12:24
Searchers reach your landing page after clicking your Ad on Google. This landing page is where you have control over what your users see and experience, and so, this is where you must incite a Call-to-action from your visitor – whether an enquiry form submission, a newsletter signup, a phone…

How to make your Content Marketing Strategy more effective

Written by Ritwik Ruia Thursday, 05 November 2015 05:41
  You might be publishing content that is well written and actually useful to visitors, but if your overall digital content marketing strategy isn’t defined and executed in the right manner, your content won’t be as visible as it should. There are many content marketing tools available that help you…

Beginner’s Guide - Facebook Ads Conversion

Written by Ritwik Ruia Friday, 11 September 2015 08:47
If Facebook were a country, it would have the largest population in the world. It’s difficult to avoid a platform that has such an extensive reach. The icing? The inhabitants are profiled and targetable. You can broadcast your message to a subset of the population based on criteria defined by…

9 Tips to Optimize Your SEM Campaign

Written by Ritwik Ruia Monday, 15 June 2015 09:36
In order to drive potential customers to your site, you need to optimize your Search Engine Marketing (SEM). It’s too beneficial a marketing channel to miss out on due to its effectiveness and relatively low costs per acquisition. Pay-per-click (PPC) campaigns are the best ways to inorganically market your products…
Page 2 of 2

Testimonials