Beginner’s Guide - Facebook Ads Conversion

Written by Ritwik Ruia Friday, 11 September 2015 08:47
If Facebook were a country, it would have the largest population in the world. It’s difficult to avoid a platform that has such an extensive reach. The icing? The inhabitants are profiled and targetable. You can broadcast your message to a subset of the population based on criteria defined by…

9 Tips to Optimize Your SEM Campaign

Written by Ritwik Ruia Monday, 15 June 2015 09:36
In order to drive potential customers to your site, you need to optimize your Search Engine Marketing (SEM). It’s too beneficial a marketing channel to miss out on due to its effectiveness and relatively low costs per acquisition. Pay-per-click (PPC) campaigns are the best ways to inorganically market your products…
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