Chrome ceased showing ads on websites that display non-compliant ad experiences beginning February 15. Experiences such as full-page interstitials, automatic sound and flashing ads are all on the list of banned ad types.
Ad Experiences Report
Site owners can access a review of their site’s ad experiences in the Ad Experience Report. Ads will be marked as “Warning” or “Failing.” Failing assessments will not be made based on one ad experience, but rather will be based on the percentage of total page views that contain these experiences.
- 7.5 percent in the first two months of the program.
- 5 percent in the four months following.
- 2.5 percent thereafter.
If violations remain unfixed and persistent, Chrome will block all ads on the site in question. When violations are fixed, site owners can submit their sites for review in the Ad Experience Report.
Read the full article here- https://marketingland.com/google-confirms-ad-blocking-chrome-will-start-february-15-230621
