Blog - General Data

9 Tips to Optimize Your SEM Campaign

Written by Ritwik Ruia Monday, 15 June 2015 09:36
In order to drive potential customers to your site, you need to optimize your Search Engine Marketing (SEM). It’s too beneficial a marketing channel to miss out on due to its effectiveness and relatively low costs per acquisition. Pay-per-click (PPC) campaigns are the best ways to inorganically market your products…

How to Manage Your Online Reputation using SEO and Social Media

Written by Ritwik Ruia Friday, 15 May 2015 09:36
Companies adopt social media marketing strategies with the aim of projecting positive brand values and encouraging customer participation in their brand’s activities. The Online Reputation Management (ORM) component of Digital Marketing deals with stakeholder engagement and the ground-level portrayal of the brand’s image. Leave a positive impact on your consumers…

How Does Expense Management Software Help Control Travel Costs?

Written by Ritwik Ruia Monday, 11 May 2015 11:20
Business travel accounts can take a while to process and sometimes it might feel like settling your travel expense claims is taking longer than the actual trip duration! When the process is offline & manual, it is tedious for the accounting team to calculate and settle travel expense claims, reimbursements,…

7 Issues That Can Make Expense Management A Chore For Your Business

Written by Ritwik Ruia Thursday, 07 May 2015 11:20
Employee expense settlement is a laborious, complex and time consuming process for both parties - the employee and the company. The company deploys certain guidelines and regulations that need to be adhered to while applying for the claim. Most of the time, gathering data and submitting it to the accounts…

Benefits of Google Apps for Work for Small Businesses

Written by Ritwik Ruia Monday, 04 May 2015 06:07
Google Apps for Work is Google’s Cloud-based Collaboration & Productivity suite of products – the core of which is Gmail (Google’s E-Mail for businesses solution). If you are a still growing small business, chances are you won’t have a large budget to invest in IT software infrastructure like e-mail, instant…

When Can You Deduct T&E (Travel & Entertainment) as Business Expenses

Written by Ritwik Ruia Thursday, 30 April 2015 11:20
Every company has its own unique HR & Admin policies. However, there are also rules that are generic and apply universally to working professionals. One such universal understanding is that employees are reimbursed for any T&E expenses incurred by them during travel or client servicing. Let’s take a look at…

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