Blog - General Data

Zento Expense Management Solution Featured on Financesonline

Written by Ritwik Ruia Monday, 25 July 2016 05:27
Zento, our Employee Expense Management Solution for businesses, was recently listed on FinancesOnline is an independent review & comparison platform for B2B, SaaS & Financial Software solutions. See our listing at:
While Google Analytics (GA) provides a lot of standard metrics related to how your website is accessed and used, it also has dedicated sections related to E-Commerce tracking. With metrics like product performance, sales performance and customized goal tracking (like 'add to cart' and 'conversions'), GA is a vital platform…

6 Digital Marketing Metrics That Aren't as Useful as They Used to be

Written by Ritwik Ruia Thursday, 30 June 2016 09:16
“This is how it is supposed to be”, while a credible stance on many topics, doesn't really apply to Digital Marketing analytics & reports. Digital Marketing is still in a state of flux. As advertising & discovery platforms like Google Search, Google AdWords, Facebook Advertising change & evolve, metrics we…

Unlocking Value in Digital Documents

Written by Ritwik Ruia Tuesday, 12 April 2016 04:59
Digitization has been the focal point of the India story over the past 2 years – having been heavily propagated by Prime Minister Narendra Modi under the Digital India banner. For businesses, converting physical documents into digital files and then managing all that business data using a Document Management System…

Tips to Convert Your Google AdWords Traffic

Written by Ritwik Ruia Monday, 14 March 2016 12:24
Searchers reach your landing page after clicking your Ad on Google. This landing page is where you have control over what your users see and experience, and so, this is where you must incite a Call-to-action from your visitor – whether an enquiry form submission, a newsletter signup, a phone…

How to make your Content Marketing Strategy more effective

Written by Ritwik Ruia Thursday, 05 November 2015 05:41
  You might be publishing content that is well written and actually useful to visitors, but if your overall digital content marketing strategy isn’t defined and executed in the right manner, your content won’t be as visible as it should. There are many content marketing tools available that help you…