Search Engine Marketing (SEM) / Paid Search Campaigns / Pay-per-click (PPC) campaigns / Paid Media Marketing Campaigns
When you perform a search on search engines like Google, Bing, etc., the first few results you see are Paid Search Advertisements. These differ from regular search results in that Google uses an auction-system to ‘sell’ these top search-ranking spots to advertisers. The chances of your brand/product/service/ website being visited by searchers increases exponentially if your website is placed on these top search results.
Paid Media Marketing at General Data P. Ltd. constitutes objective-driven advertising campaigns on a selected mix of paid marketing platforms, right from search marketing platforms like Google AdWords, Bing Ads etc. to media buying on different websites & content networks, ads on social platforms like Facebook, Twitter, YouTube, Gmail Sponsored Promotions, E-commerce marketing via Dynamic Ads, Product List Ads and a lot more.
Depending on the stage of your site’s digital presence as well as end goals – such as sales, conversions, visibility, – General Data will outline & execute a comprehensive paid media strategy for you as required.
Our SEM Services
Search Ads
Promote Your Website & Business on Google via Google AdWords – text-based ads
Display Ads
Graphical & animated ads served to targeted audiences
Remarketing / Retargeting Ads
Boost conversion rates & RoI by remarketing to past visitors
In-App / Mobile Ads
Target your mobile audience based on Interests & Demographics
Product Listing Ads (PLAs)
Boost Your E-commerce business through Product Listing Ads to generate more sales
Gmail Sponsored Promotions / GSP
Bolster E-Mail marketing with non-intrusive ads placed in Gmail user inboxes
Social Marketing
Promote your Brand on Facebook, Twitter, LinkedIn and other social networks
YouTube Marketing
Google Services like TrueView Video help you manage & publish engaging YouTube ads
