Our expertise in promoting brands and their products and services online stems from our deep understanding of the technology that drives digital marketing. We create and execute online multi-channel marketing campaigns for our clients with the aim of keeping brand positioning and messaging consistent. The strategies we create and analyses we conduct help our clients assign budgets, measure RoI and gauge the effectiveness of various digital channels and outlets.
Digital Marketing is an extensive field made up of many components. Spending time and money on each and every digital marketing technique and outlet is not always essential, contrary to what some might have you believe. Identifying the right components and outlets and assigning them the right weightages for your particular goals and objectives differentiates a bespoke, optimal strategy from a standardized one.
Search Engine Optimization (SEO) is the process of improving a given website’s ability to be read and indexed by Search Engines like Google & Bing. SEO is the process that ensures your target audience finds you online when they use search engines, and is the focal point of increasing your site’s digital visibility. SEO significantly increases both quality & quantity of web traffic to websites from search engines via ‘organic’ or ‘natural’ search results. SEO builds your brand’s online credibility & significantly boosts its online presence.
Search Engine Marketing (SEM) refers to Paid Search Campaigns or Pay-per-click (PPC) campaigns. When you perform a search on Google, Bing, etc. those first few results – highlighted in yellow boxes, as well as the results on the right margin of the page, constitute Paid Search Advertisements. These differ from SEO campaigns in that while SEO targets organic search results, PPC campaigns target paid results.
Social Media Marketing, also known as Social Media Management or Social Media Optimization, is the use of social networks by companies and brands to reach out to and engage both potential and existing consumers. Social media allows companies to generate buzz about their brands, events, products and services, and is unique in that it enables interaction throughout the consumer research and decision journey.
Bulk mailing or mass mailing allows you to reach a very large audience - targeted or otherwise - with minimum expenses to promote your company and products & services. Email marketing is so effective because it can be used for a variety of objectives: