With the General Data Protection Regulation (GDPR) coming into effect on the 25th of May 2018 in the European Union, many Indian startups and enterprises have been left wondering whether General Data Protection Regulation (GDPR) is going to have any impact on organisations outside European Union(EU). Here’s a brief guide…

Google confirms ad-blocking in Chrome

Written by Ritwik Ruia Monday, 12 March 2018 13:24
Chrome ceased showing ads on websites that display non-compliant ad experiences beginning February 15. Experiences such as full-page interstitials, automatic sound and flashing ads are all on the list of banned ad types. Ad Experiences Report Site owners can access a review of their site’s ad experiences in the Ad…

How Hyperlinks in Website Headers, Footers, Content & Navigation Impact SEO

Written by Ritwik Ruia Saturday, 03 February 2018 05:52
What are Internal & External links? Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In layman's terms, an internal link is one that points to another page on the same website. External Links are hyperlinks that point at…

Game-changing SEO Trends coming in 2018

Written by Ritwik Ruia Monday, 22 January 2018 08:46
‘70% of the links clicked on by search users are actually organic’, this stat highlights the amount of traffic & exposure your website can get by employing Search Engine Optimization. With over 200 factors comprising Google’s algorithm, SEO is complex yet scientific. The ever-dynamic nature of SEO makes it more…

Why Breadcrumb Navigation is Important for Your Site

Written by Ritwik Ruia Thursday, 30 November 2017 11:08
You might have heard the term ‘Breadcrumb Navigation’ and even seen it on many websites in the following manner: Breadcrumbs serve two purposes. From a visitor’s point of view, they visually help identify exactly where on the website they are. They also help search engines like Google better index your…

How the AIDA+S Model Applies to Digital Marketing in 2017

Written by Ritwik Ruia Thursday, 27 July 2017 09:29
Developed during the 19th century, AIDA – an acronym for Attention, Interest, Desire & Action – is a mantra that’s been widely adopted by the marketing & advertising industry. Over time, AIDA evolved into AIDAS, with the ‘S’ denoting ‘Satisfaction’. AIDAS outlines the steps a customer goes through when purchasing…

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