Blog - General Data

How to Manage Your Online Reputation using SEO and Social Media

Written by Ritwik Ruia Friday, 15 May 2015 09:36
Companies adopt social media marketing strategies with the aim of projecting positive brand values and encouraging customer participation in their brand’s activities. The Online Reputation Management (ORM) component of Digital Marketing deals with stakeholder engagement and the ground-level portrayal of the brand’s image. Leave a positive impact on your consumers…

All you wanted to know about the new Google mobile–friendly update

Written by Ritwik Ruia Friday, 24 April 2015 09:36
Google constantly tweaks and refines its search algorithms, and once in a while – as they did recently on April 21st, 2015 – they implement a significant departure from existing procedures. The April 21st Google Update was mobile-centric – it aims to stress the importance of mobile-friendly web design in…

Prevent Duplicate Content By Setting Your Website’s Preferred Domain

Written by Ritwik Ruia Thursday, 15 January 2015 09:36
When working on a new website, most developers probably won’t be aware that http://example.com differs from http://www.example.com from Google’s point of view. Your website’s domain – while unique in itself – doesn’t automatically ensure that multiple URLs with the same homepage content are indexed as one by Google. Consolidating multiple…

How Google indexes your website using Googlebot

Written by Ritwik Ruia Wednesday, 15 October 2014 09:36
In order to display meaningful results against your search queries, Google Search Engine uses what is known as a web crawler or ‘spider’ to scour and mine the web for data. Google’s ‘spider’, called Googlebot, retrieves this unimaginably large magnitude of data and hands it over for indexing and processing.…

Google Analytics vs AWStats - What's the difference

Written by Ritwik Ruia Monday, 22 September 2014 09:36
Google Analytics and AWStats are both tools used to measure website traffic and related site visitor metrics, which can then be analyzed to optimized your digital marketing, user experience and server performance / content distribution strategies. In a nutshell, one can say Google Analytics is more user centric while tools…

International SEO: How to optimize your Multiregional/Multilingual website

Written by Ritwik Ruia Wednesday, 21 May 2014 09:36
You’ve invested heavily on a well designed, well structured website for your product/service offering. Trouble is, you’re not sure how to reach your country-specific, or global, audience. You might be an Indian website trying to sell clothes in the US or UK, or an Australian site trying to sell services…

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